Whenever I start a new project with a client, the first question I always ask is: What are your goals? 

Any feedback I give to my clients, or any pushback I have, will always be in service of helping them to attain their goals for the project.  If you are working with a collaborator that does anything less, it’s time to find a different collaborator. 

Knowing what we’re good at is an important step before undertaking any kind of thought leadership or book project. You can’t write a book if you want it to be all things to all people.

I’ve found that there are two types of potential authors: People who want to talk about writing a book, and those that actually want to write a book. 

There usually comes a time when I’m working with a client, and I have to say: We just need to start writing.

When I was working for a large nonprofit, there was a colleague of mine who had to make a big presentation to our board. She had been working on this project for a while and it was her chance to share her work and get the board’s feedback.

I published my first personal essay for TODAY Digital this month, and these are my reflections.

When I was in the fourth or fifth grade, I had to write some kind of report for school. While I don’t remember what it was about, I remember the assignment was a very big deal at the time.

(Or how I learned to stop worrying and love the blog.)